How to Move Reviews Up Your Facebook Business Page
Facebook reviews — officially called Facebook Recommendations — on local business organization Pages can help you lot build your visitor's online reputation, aggrandize your search visibility, and attract more customers to your business organisation locations.
Co-ordinate to enquiry:
- Facebook holds 19% of all customer reviews . The social media platform also ranks fourth merely behind Google, Yelp, and Tripadvisor on the list of review sites people check earlier visiting a business organisation. ( Online Reviews Statistics )
- 18.3% of U.Due south. adults fabricated a purchase through Facebook in the last year. ( eMarketer )
- 2 out of three Facebook users visit a local business Page at least one time a calendar week. ( Hootsuite )
- 55% consider the social network as the most common identify to learn about new brands and products. Meanwhile, 66% are probable to share their thoughts, experiences, and opinions on their purchases on Facebook. (Facebook Reputation Management guide)
One thing to note: If you haven't washed so already, nosotros advise taking the fourth dimension to learn how to claim a Facebook business organisation page .
Doing so ensures that you accept an official identify on Facebook where people tin leave online reviews . For brands with multiple locations, nosotros advise you also check out our guide on how to manage multiple Facebook Pages with Facebook Business Managing director .
What are Facebook Reviews / Recommendations?
For years, Facebook business Pages featured traditional online reviews and ratings. This changed in 2018, when the social network rolled out a series of visual changes and features that included "Facebook Recommendations."
With the update, Facebook followed the trends set by Netflix and YouTube by ditching the 5-star rating system in favor of Aye/No options. Now, a query field appears on a business Page's "Recommendations and Reviews" section with the question: "Do yous recommend (business proper name)?"
Users can respond by pressing the "Yes" or "No" push and tin can add further context to their recommendations with tags, photos, and more text.
As a local concern Folio owner, you will no longer see any star-based reviews coming into your Page. Customers will charge per unit your concern simply past choosing whether or not they recommend it.
How Do I Run across Facebook Reviews and Recommendations?
If you're wondering how to come across reviews on your Facebook business Page, only go to your Page and click the Recommendations or Reviews tab institute under your profile picture. (If you're using Facebook Business Director , you can follow the same procedures for Pages to which you accept access.)
If y'all previously enabled online reviews on your Folio, Recommendations have been automatically turned on. To brand it easier to find specific Recommendations, yous tin apply a "most helpful" or "most recent" filter to sort all your Recommendations and ratings.
Are Facebook Recommendations Public?
All Facebook reviews and Recommendations are publicly displayed on your Folio'south Reviews or Recommendations tab. They cannot be fix to individual.
What Happened to My Ratings?
If your business organisation managed to compile a fair corporeality of Facebook reviews with high rating scores before Recommendations were rolled out, don't worry: your ratings did non go away.
They are still taken into business relationship for your overall rating, which is also even so displayed on your Page. Equally for how Facebook calculates this, it's a mixture of reviews based on the past 5-star rating organisation and the electric current Yes / No Recommendations.
How to Gear up Facebook Reviews
By default, Facebook reviews are activated when you create a Folio. If, for some reason, it isn't available when the Page is created, yous tin turn information technology on manually via the Manage Page section on the left side of the screen. To plough on Facebook reviews:
- Go to your brand folio.
- Click on the "Settings" push button on the Manage Page section.
- A new window should announced. Click on the "Templates and Tabs" section.
- Toggle the "Reviews" option to ON.
To go far easier for people to leave unsolicited feedback , you should make sure that people see the Reviews section on your page. You lot can change the order of the sections in this surface area through the "Templates and Tabs" department in the Page'due south settings. Drag the dotted icon next to the section proper name to modify the order.
How Do I Respond to Facebook Reviews?
Facebook reviews and Recommendations appear like traditional posts in the Reviews department. This means y'all can respond to whatsoever review on a Page by commenting on it. You tin can also "like" or "honey" a Recommendation.
Before you practise so, brand certain you're responding using your make'south Facebook account and not your personal contour.
Before typing a response, it's important to learn how to answer to negative reviews also equally positive feedback.
Co-ordinate to research, 44.6% of consumers are more likely to visit a business if it responds to negative reviews. But don't await too long earlier typing out a response: 53.3% await a response from a company within seven days.
The style your brand handles criticism or praise goes a long way towards brand success. Choosing the correct words and taking feedback to heart tin can put your brand to a higher place the competition.
Can I Delete Facebook Reviews?
Currently, y'all can't delete individual Facebook reviews and Recommendations from your page. If you lot don't want reviews, the only pick is to disable the entire characteristic. To do then:
- Go to the "Settings" department of the Manage Pages tab.
- Click on the "Templates and Tabs" button.
- Side by side to the "Reviews" section, toggle the switch from On to Off.
Turning this off might not be the best idea because it removes all reviews, including the positive reviews your brand might have accumulated throughout the years. In many means, a page with reviews is better off than one without any reviews at all. That feedback serves equally valuable social proof for consumers, and they'll exist quick to dismiss a make if information technology doesn't contain any consumer feedback.
If you believe a Facebook review contains spammy content or doesn't meet the terms of use and content guidelines, you can transport a study to Facebook .
What Companies Should Know About Facebook Recommendations
Recommendations and reviews are geared towards making your brand more discoverable and trustworthy on Facebook.
Co-ordinate to the social network, having great Recommendations "may make your Page easier to discover in Facebook search" — like to how Google reviews tin bear upon your local SEO operation.
Recommendations are also useful for understanding the customer experience. The updated interface encourages your customers to provide richer, more detailed feedback about their experiences.
After users make the choice of recommending your business concern or not, they will be asked to provide boosted details using tags, text, and photos. Selecting a tag will permit mutual themes to emerge, making information technology easier for potential customers to see your business concern's highlights.
How To Go Facebook Reviews
Asking for reviews for your Facebook Page doesn't have to be difficult (or bad-mannered).
If you accept your customers' contact information, you tin can send personalized SMS messages or emails asking for their feedback. (Make sure y'all get their permission to send letters to them earlier doing so).
For those physically visiting your locations, y'all can give them concrete reminders like cards or apply stickers and posters in high-traffic areas to make customers aware of your Facebook page.
Based on our own research, the best time to start asking for reviews is around 2-three p.m. or half-dozen-vii p.m.
Regardless of when yous ask for feedback, the important thing is to go along information technology short, sweet, and uncomplicated. Quickly tell people why you want their feedback and provide a brusk link that doesn't require people to jump through multiple hoops before they tin leave a Facebook review.
The Importance of Facebook Reviews
Facebook reviews, along with reviews on other business organisation review sites , are important marketing avails for whatever brand. 92.4% of consumers employ these reviews to guide their purchasing decisions. People demand social proof to know if a product or service is worth the time, and more importantly, the investment.
On a popular site such every bit Facebook, reviews conduct plenty of weight, and you need to use it to your reward to improve the experience, attract more customers, and beat the competition.
Source: https://www.reviewtrackers.com/blog/facebook-reviews/
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